Our Challenge
In alignment with national agenda, we contribute to the national target of achieving 5% Emiratisation rate
in private sector by attracting and nurturing the right talent who are passionate about retail.
To formalise our commitment, we introduced guidelines that encourage the recruitment, retention, and
development of nationals within the Group, including KPIs for our line Managers and our COO. By the end of
2019, we were able to achieve a 4.2% Emiratisation rate, and will continue our efforts towards the 5% goal
by 2021.
To reach our target, we do not only attract Emirati talent, but we also provide them with the right,
inclusive and growth environment that will enable them to evolve within. We are continuing to strengthen our
efforts to reach the desired Emiratisation goals. Over the past few years we have introduced several entry
and developmental programs that introduced fresh talents into the luxury retail sector. An example of this
is our Emirati Graduate Program where we have successfully onboarded our future Emirati leaders within
several streams.
We have also invested in diverse projects and activities with key external strategic partners
through which
we offered work placements, trainings, career guidance and consultancy, where we have educated, coached and
inspired over 120 students in 2019.
Bridging the Gap
At Chalhoub Group, we work towards bridging the gap between the different cultures in our organisation to
create an inclusive work environment for all. We facilitate this through several cultural programs to
introduce and educate stakeholders about the Emirati culture through various events such as the Hag Al Laila
(height of the night) Emirati Flag Day, Emirati Women’s Day, and National Day celebrations, where we
celebrate the spirit of our nation. We also conduct Emirati Cultural Intelligence workshops for all
stakeholders.