We understand that a strong business is built on having a foundation of clear values that are robustly upheld. We have policies and processes in place, including our Code of Ethics, which make sure we operate with integrity in a way that engenders the trust of all our stakeholders.

Dubai CSR Label score
(Global average, 66%)
incidents of
confirmed cases
of corruption

Key Stories

Code of Ethics

Our Code of Ethics gives us a framework to live our values every day. These values - Respect, Excellence and Entrepreneurial Spirit - are what bind us together as a Group, and they represent the beliefs that have guided our business from the beginning. They continue to serve as the cornerstone of our business practices and principles today.

The Code is shared with new joiners, distributed to all employees and available on our intranet. Our three values make up at least 5% of every employee’s KPIs assessment, which determines promotions and bonuses. This is pioneering for the region and we think that introducing values into the KPIs of employees is key for a sustainable business.

In 2018, we revised our Code of Ethics. The updated version is scheduled to be shared with employees in 2019. Simultaneously, we will also be setting up a third-party managed whistle blowing hotline which gives our employees the opportunity to raise ethical concerns anonymously.

Anti-bribery management systems

We have zero tolerance for fraud, violation, bribery or corruption. We promote transparent relationships with our business partners and we support working with integrity. We recognise the need to have systematic processes in place to support our commitment to the good practice enshrined in our code of conduct.

Using ISO 37001 as a guiding principle, a new standard to help organisations fight bribery and promote an ethical business culture, we have developed a strategy to take measures that strengthen our ethical practices across the business.

The standard specifies measures to help organisations prevent, detect and address bribery. These include adopting an anti-bribery policy, appointing an individual to oversee anti-bribery compliance, carrying out training, undertaking risk assessments and due diligence on projects and business associates, implementing financial and commercial controls, and instituting reporting and investigation procedures.

In 2018, we conducted anti-corruption training for our relevant departmental senior managers. In 2019, we have committed to training our Executive Committee on due diligence practices and anti-corruption policy development. The whistle blowing platform is intended to provide our employees with an opportunity to report instances of misconduct that violate our Code of Ethics. These practices will help us to reduce the risk of bribery and will enable us to demonstrate to our stakeholders that we have internationally recognised good-practice controls in place.